It’s time to be water wise! As one of our most precious natural resources, water must be protected. But our water cycle is broken. Not only has climate change worsened it, with droughts and floods wreaking havoc on our lives and economies, so has pollution, with our rivers, seas and groundwater now full of chemicals, plastics and other hazardous substances.
It’s not all doom and gloom though – it’s time to see water differently! The EU’s new #WaterWiseEU campaign aims to raise awareness on these issues, showcase solutions and inspire change. We can all work together to transform the way water is managed, used and valued, and the EU Ecolabel has an important role to play in this collective effort.
EU Ecolabel products are part of the solution. Its certification criteria guarantee that a product has a demonstrated reduced impact on the environment and offers solutions for businesses that want to reduce the environmental footprint of their products, especially on water consumption and pollution. These benefits trickle down to consumers, who, by purchasing products with the EU Ecolabel contribute to cleaner, healthier and more abundant water across the EU.
The proof is in the pudding: the EU Ecolabel certification already ensures the reduced environmental impact of a growing number of products. For example, this is how the EU Ecolabel strict criteria reduce the impact of products such as textiles, personal care products/cosmetics, tourist accommodations and cleaning services on water:
Let’s be water wise together and act! Do you want to contribute to water preservation by choosing sustainable products? Are you open to transforming the way water is used in production processes or in your services? The EU Ecolabel is the solution!
Look for EU Ecolabel products next time you go shopping! Get inspired by our success stories and apply for the EU Ecolabel for your environmentally “best in class” products.
Share this page