Outerknown Marks 10 Years with a Sustainable Spring/Summer 2025 Collection – stupidDOPE.com


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Outerknown is celebrating a decade of pioneering sustainable fashion with the launch of its Spring/Summer 2025 collection. Founded on principles of environmental responsibility and timeless design, Outerknown has spent the past ten years redefining what it means to create stylish, performance-driven apparel without compromising the planet. This milestone collection reflects the brand’s journey, featuring updated classics, innovative materials, and a continued commitment to sustainable practices.
Since its inception, Outerknown has championed eco-conscious design, pushing the boundaries of what sustainable fashion can achieve. The SS25 collection highlights this ethos with standout pieces crafted from regenerative and recycled materials, each designed to reduce environmental impact while maximizing style and functionality.
Leading the collection is the APEX Evolution Trunks, a collaboration with legendary surfer Kelly Slater and sustainability-focused company Bureo. These trunks are crafted from a groundbreaking four-way stretch nylon made entirely from recycled fishing nets, marking the first-ever use of Bureo’s NetPlus® 4-way stretch fabric. This innovative material not only enhances durability and flexibility but also contributes to cleaner oceans—Bureo has already diverted over 3.2 million pounds of plastic waste from marine environments through its recycling initiatives.
The APEX Evolution Trunks feature improved no-slip drawcords, a cinch-friendly waistband, and reinforced seams, offering superior performance without added weight. Designed for active lifestyles, they embody the perfect fusion of sustainability and functionality.
Another highlight of the SS25 lineup is the Women’s Origin One-Piece Swimsuit, designed with input from professional surfer Sage Erickson. Crafted from 78% regenerated ECONYL® nylon and 22% spandex, this sleek one-piece prioritizes both performance and style. The secure cross-over back, flattering V-neckline, and low-cut back strike the ideal balance between support and aesthetic appeal. Reinforced straps ensure a secure fit, making it as functional in the surf as it is fashionable on the sand.
No Outerknown collection would be complete without an evolution of its most beloved piece—the Blanket Shirt. Originally inspired by vintage blankets stacked in a corner of the brand’s first studio, the Blanket Shirt has become synonymous with Outerknown’s identity. For SS25, the brand introduces new colors, styles, and silhouettes, all crafted from 100% organic cotton.
In addition to the classic Blanket Shirt, the collection features the Westerly Blanket Shirt, offering a fresh take on this wardrobe staple. The lineup expands further with the introduction of the Blanket Popover and the Chroma Chore Coat, blending familiar comfort with modern aesthetics. Each piece is designed to be versatile, effortlessly transitioning from casual wear to more refined looks.
Outerknown’s commitment to sustainable materials extends beyond recycled fabrics. The SS25 collection significantly increases the use of Regenerative Organic Certified® (ROC) cotton, now accounting for over 15% of the brand’s entire line. This cotton is grown using methods that promote soil health, biodiversity, and the well-being of farming communities.
One standout ROC piece is the Men’s Groovy Pocket Tee, botanically dyed using pigments derived from plants, flowers, leaves, roots, bark, and fruits. This natural dyeing process results in unique, vibrant hues while minimizing environmental impact. The inclusion of ROC cotton in tees, tanks, sweats, dresses, and more underscores Outerknown’s dedication to regenerative agriculture and responsible sourcing.
Outerknown’s 10-year anniversary isn’t just a celebration of time—it’s a testament to the brand’s relentless pursuit of sustainability, innovation, and timeless design. From the ocean-friendly APEX Evolution Trunks to the ever-evolving Blanket Shirt, every piece in the SS25 collection reflects a decade of thoughtful craftsmanship and environmental stewardship.
As the brand looks ahead, its mission remains clear: to create high-quality, stylish apparel that supports both people and the planet. Outerknown’s journey proves that fashion can be a force for good, inspiring a new generation of consumers to value sustainability without compromising on style.
The Spring/Summer 2025 collection will be available starting in March, both online at Outerknown’s official website and in select stores. With its blend of innovation, performance, and eco-conscious design, this collection is a fitting tribute to Outerknown’s first decade—and an exciting glimpse into its future.
 
 
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