Tuesday, May 28, 2024
Indian travelers are at the forefront of embracing eco-friendly adventures, with 75% inspired to prioritize sustainability.
Indian travelers are increasingly seeking mindful experiences that let them explore new places while being conscious of the environment. According to Booking.com’s Sustainable Travel Report 2024, travel inspires 75% of Indian travelers to adopt more sustainable habits in their daily lives. Additionally, 93% are determined to make their upcoming trips more mindful and environmentally friendly.
Balancing Travel with Environmental Responsibility
The commitment to sustainable travel is evident, with 76% of Indian travelers acknowledging the importance of the environmental impact of their journeys. They are aware that their travel choices affect not only the environment but also the destinations they visit. Notably, 73% of Indian travelers recognize their travel’s impact on the natural environment, 62% on local economies, and 50% on local communities. These travelers seek destinations that support local businesses, embrace diverse cultures, and offer opportunities for walking, cycling, or using public transportation.
In light of World Environment Day, Booking.com has highlighted several Indian destinations featuring accommodations with credible third-party sustainability certifications. From charming coastal cities to bike-friendly towns, these destinations allow travelers to make a positive impact from check-in and beyond.
Top Destinations in India with Independent Sustainability Certification
Reflecting the rising demand for mindful travel, here are some Indian destinations with the most properties holding independent third-party sustainability certifications:
Silver Linings to Sustainability Doubts
Recent research indicates that Indian travelers who choose more mindful travel options believe these experiences add value to their trips. They also think that travel services like airlines and hotels (42%), travelers themselves (41%), and major sites and apps (38%) play crucial roles in mitigating the environmental impact of travel. This perspective supports travelers in balancing exploration with responsible choices.
The Best Version: 74% of Indian travelers feel they are the best version of themselves when traveling sustainably, carrying this positivity home with them.
Feeling Inspired: 75% find that witnessing sustainable practices while traveling inspires them to adopt more sustainable habits in their everyday lives.
Local and Authentic Experiences: 95% of Indian travelers who engage in tours or activities seek authentic, local, and cultural experiences, which help foster cultural exchange.
Shopping Choices: 94% of travelers shop at small, independent stores, supporting local entrepreneurs and experiencing unique local options.
Conscious Travel Planning: 93% of Indian travelers plan their trips to walk, bike, or use public transport, immersing themselves in local experiences and minimizing environmental impact. Additionally, 72% feel that access to nature enhances their stays at accommodations with sustainable practices.
Tags: booking.com, India News, sustainable travel, Travel news
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