by on 21st Jun 2024 in News
This week on The Stack: The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward; Today’s MadTech Daily
Our digest news this week kicked off with Spotify’s launch of an in-house creative agency, Spotify Creative Lab. Encouraging marketers to produce campaigns which harness their full range of offerings, the move marks a move to increase ad based revenue. Netflix was another streaming giant with an exciting announcement: Netflix House, an experiential entertainment venue will be opening at two US locations in 2025. They’ve told future visitors to expect to see their stories come to life in new and unexpected ways, including dining and shopping experiences.
With regard to the industry’s relationship with sustainability, we saw Ad Net Zero make a big step towards a greener future with the release of a Global Media Sustainability Framework. The framework is a voluntary industry standard which aims to improve consistent, comparable measurement of greenhouse gas emissions in media channels.
In the latest regulatory news, we saw EU regulators pressure Meta into pushing back its plan to use data collected from users on Facebook and Instagram to train its AI models in Europe. Representing the EU region, the Irish Data Protection Commission requested the delay. Looking elsewhere, Apple is set to be the first big tech company to face charges under the EU’s Digital Markets Act.
BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation
CTV: How Big is the Opportunity?
TripleLift’s Airey Baringer on Embracing Programmatic Innovation
MUSE & Invibes Join Forces Again with an Eco-FriendlyDigital Campaign
Cognitiv Partners with Adform to Offer ContextGPT™ to European Advertisers for the First Time
Clinch Accelerates Albertsons Media Collectives’ Expansion into CTV
CTVEnvironmentalEURegulationStreamingSustainability
The European Commission to Investigate Alphabet, Apple, and Meta for DMA Non-Compliance; Spotify Testing Video Learning Courses; 2024 Political Ad Spend to Nearly Triple 2016 Spend
Tappx Reduced GHG Emissions by 33% in 2023 & Maintains its Commitment to Carbon Footprint Neutrality
74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing
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