Lifetime Green Coatings (LGC) Is a unique, eco-friendly franchise in the growing home services sector. Since launching its franchise offering in 2022, LGC has grown into a diverse community of franchise partners, affectionately dubbed “Heroes.” CEO Michael Dzama and President and Chief Operating Officer Bill Isenhart are passionate about LGC’s opportunity and believe it stands in a class by itself.
Here, Dzama and Isenhart give an overview of LGC’s value proposition and detail the franchise offering.
LGC offers access to our patented eco-friendly base coat and a proven business model honed over years of testing. With a focus on building exceptional teams, we’ve invested heavily in our people from the start. Our franchise boasts low liabilities, high margins, minimal initial investment and swift launch times, operating across multiple revenue streams. Exclusive access to our plant-based, eco-friendly base coat, manufactured in the U.S., sets us apart. Backed by the best product, franchise team and business partners, LGC delivers exceptional customer experiences.
Home improvement services are projected to reach over $500 billion in this category, and floor coatings are projected to go from $4.9 billion in 2022 to $7.1 billion by 2030. Home services franchises are one of the hottest-selling categories in franchising. Lifetime Green Coatings is exactly one of those brands. In just a year and half since launching the brand, LGC has awarded over 160 territories with 50-plus Heroes operating in 28 states, and we have no plans of slowing down. LGC is a category disruptor and taking market share away from the epoxy segment by introducing a plasticized gypsum category with LGC’s proprietary eco-friendly base coat.
LGC’s business model works well with a hands-on operator, and it’s also a good semi-absentee model. We love working with first-time entrepreneurs. We see a lot of prospects wanting to leave corporate America to help balance their workload, change their lifestyle and build a legacy business for years to come.
I have always had a passion for green-related technologies. My education in chemistry and love of the great outdoors combined to form a career that has spanned nearly 40 years. This includes different ventures focused on improving the planet and disrupting traditional toxic material industries to find ways to achieve the same or better result sat reasonable price points. Back in the ’80s, my education mentor taught practical ways to achieve these results, even taking steps in the classroom to reduce the students’ carbon footprints, which in hindsight was cutting-edge at the time. My business mentor always stated, ‘there’s no longevity in high prices, and I’ve lived by that motto ever since. Those lessons have culminated in Lifetime Green Coatings —an innovative coating company that disrupts the traditional toxic methods that have been used for more than 100 years and does so with competitive pricing. Being able to do all this and help enhance clean air for our planet… well, that’s just hard to beat.
We offer more than an aesthetic coating that’s a temporary fix — we act as a proven high traffic, durable coating, and also as a waterproofing layer. Plus, our coatings are resistant to more than 350 harsh chemicals.
The potential applications are endless. Our coating services are used for garage floors, basement floors, patios, driveways, walkways, commercial floors and more. We prioritize low liabilities to reduce risk and ensure success in our business model. Our approach is hands-on, minimizing equipment use. We manufacture our primary coating, preserving profit margins and offering a distinct advantage — competitors can’t access our product. Unlike others who rely on third-party materials, we offer superior quality at competitive rates. Our products are 100% U.S.-made, using readily available materials to prevent production delays. With no seasonal constraints, we generate revenue year-round, offering a home-based business opportunity at a reasonable cost.
For more information about the Lifetime Green Coatings franchise, visit https://lifetimegreencoatings.com/franchise-opportunities/.
Copyright © FranchiseWire. All rights reserved.
© 2023 FranchiseWire | Subscribe | Download App