Komodo Fashion is working with sizing technology specialist Makip to help reduce online returns.
Brand Manager at Komodo, Tony Mountford, had been on the lookout for an online sizing specialist but had failed to find a partner that was the right fit.
He says: “I first started looking at online sizing technology about five years ago, but what I discovered at the time was technology that required a lot of heavy lifting from us.”
“The providers had good features, but other features were less relevant to us – it just didn’t feel like the right time to make an investment.”
“Online purchasing behaviour definitely changed with many online fashion shoppers ordering the same item in at least two sizes.”
“So you can assume they are planning to return at least 50% of their purchases. You can offer free shipping and free returns – but that will just increase the cost of the item and does nothing to discourage unsustainable purchasing behaviour.”
“We prefer to discourage customers from over-buying and encourage more considered purchasing.”
He adds: “By offering an accurate online sizing experience that allows customers to choose the right size of clothing the first time, every time, the Unisize app helps us to build customer confidence.”
“Once customers are confident that our online sizing is accurate they won’t order the same item in multiple sizes and therefore it lowers the number of returns.”
The partnership includes more features set to be released later in 2024, including a generative AI feature, FaceChange, and genderless online sizing,
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