Thursday, May 16, 2024
The Edinburgh International Conference Centre (EICC) has been honored with the top sustainability award at the Business Travel Awards Europe, winning in the Achievement in Sustainability – Meetings & Events category. The prestigious awards ceremony took place at Grosvenor House in London on May 14th.
The judging panel praised EICC for its tangible results in reducing emissions and supporting customer sustainability efforts. They highlighted the venue’s collaboration with industry partners and its commitment to sharing knowledge and feedback to advance sustainability practices across the sector.
EICC’s CEO, Marshall Dallas, expressed pride in the recognition, stating, “We’re passionate about delivering impactful business events, but being concerned with the inherent environmental effects we continuously evolve our Step Change sustainability programme, which is aimed at minimizing our impact on the planet, and we’re really proud to have this work recognized by IMEX-EIC.”
This award is one among several accolades EICC has received this year, reflecting its dedication to sustainability in the meetings and events industry. At IMEX Frankfurt, EICC was a finalist in the IMEX-EIC Innovation in Sustainability Award, alongside prominent organizations like TED and the Water Environment Federation, and was the only venue among the final nominees.
Other notable recognitions include the SEAL Business Award in the Sustainable Service category, Net Zero Champion at the Edinburgh Chamber of Commerce Awards, and Inspiring Champion at the Edinburgh Chamber of Commerce Awards for its partnership with RSPB Scotland.
Marshall Dallas emphasized the significance of these achievements, noting, “To achieve a mix of global and local recognition for our environmental credentials means a lot to myself and the team – and we’ve only been able to reach this point by putting sustainability front and center of everything we do.”
The EICC reported record revenue of £12.8 million and a record profit of £2.6 million for the year ending December 31, 2023, underscoring its successful integration of sustainability into its business model.
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Tags: Business Travel Awards Europe, eicc, environmental impact, Green Initiatives, imex, imex frankfurt, Sustainability Award, Sustainable Events
 Thursday, May 16, 2024
Recognizing and honoring African expertise in the food and beverage domain stands as a primary focus for Africa’s Big 7. Come 2024, the foremost gathering in this industry, Africa’s Big 7, will present four exciting highlights, providing emerging talents with a stage to display their abilities. These include The Game of Chefs, the Global Pizza Challenge, the National Burger Challenge, and the South African Bakers Challenge. Furthermore, the event will delve into the obstacles and prospects within a sector projected to exceed $1 trillion by 2030.
“Over three days, attendees can network with professionals, thought leaders and buyers at an event designed to connect trends and insights to real-world situations,” says Margaret Peters, Event Manager: Food & Hospitality at dmg events.
“Here, companies can have authentic conversations about pressing concerns affecting the industry. One of the most relevant and pressing themes is, of course, sustainability. Conversations around food insecurity, sustainable approaches to waste, realistic steps towards net zero, and sustainable growth focus on realistic steps companies can make to transform the sector and its impact.”
The upcoming event will delve into the significance of embracing food trends, both locally and globally, to create innovative culinary experiences. We’ll explore the driving forces behind new ingredients and flavors, as well as how sustainability is being reinforced through ingredient sourcing and utilization. Discussions will encompass retail mega trends influencing consumer behaviors, the future of retail in South Africa, innovations in private label despite disruptions, the rising trend of plant-based foods, and opportunities within the township economy.
Additionally, in 2024, Africa’s Big 7 will debut the inaugural Game of Chefs, proudly sponsored by Econo Foods as the title sponsor and Unilever as a silver sponsor. This culinary competition is tailored for aspiring young chefs, where 12 teams will showcase their culinary prowess, competing for a substantial cash prize. The Game of Chefs aims to inspire and nurture emerging culinary talent, providing them with a platform for visibility and invaluable experience.
“Unilever Food Solutions is all about supporting, inspiring and progressing chefs, especially the development of young chefs who will be instrumental in delivering trends and inspiring other chefs,” says Yonela Motloung, Unilever Food Solutions Marketing Lead.
“Attendees of the Game of Chefs cook-off can look forward to enjoying 3 course meals with iconic Unilever flavours, which will add a kick to the experience. And, we will be bringing in our chefs to run the competition, providing the competitors with insights and advice they can use to grow in their careers.”
When it comes to reshaping the food and beverage value chain, Africa’s Big 7 delves into critical sectoral challenges while also spotlighting exciting trends in flavor, strategies, and advancements. This event offers attendees a multifaceted experience conducive to networking and in-depth discussions. For exhibitors, it presents a chance to engage with key decision-makers and forge valuable connections. As Gabi Davies, Sales and Marketing Assistant at exhibitor Tri Star Foods says: “There’s a lot of positive feedback in terms of reaching new customers at the event and we’re looking forward to presenting our product range to potential customers.”
The 2024 Advisory Board, consisting of esteemed individuals from prominent organizations, fortifies the event, ensuring it resonates with the real-world challenges and expectations of the sector. This year’s board includes Pilisa Matyholo, Group Category Manager for Food at the Spar Group, and Ceri Coxon, Head of Trade and Customer Experience for Food at Woolworths, representing the Retail sector. Cosmos Mamhunze, Senior Country Representative from USAID ATI Southern Africa, serves as the association partner. Ebrahim Hasrod, Procurement Director at BidFood, and Leanne Fraser, Product Development Executive at Famous Brands, contribute their expertise under the Food Services and Restaurant banner.
Tags: Africa’s Big 7. Come 2024, African expertise in the food and beverage domain, Gabi Davies, Global Pizza Challenge, Margaret Peters, National Burger Challenge, South African Bakers Challenge, The Game of Chefs, Travel Event news
 Thursday, May 16, 2024
In June 2024, the travel trade industry is set to host a diverse array of essential events worldwide. From Asia to Africa, Europe to the Americas, these trade shows, conferences, and exhibitions are pivotal for professionals looking to network, explore new trends, and discover innovative solutions.
Taipei Travel Exhibition
Date: May 31 – June 3, 2024
Place: Taipei City
The Taipei Travel Exhibition is a premier event showcasing the latest in travel and tourism. Exhibitors from around the world gather to present their offerings to a diverse audience. It’s an excellent opportunity to network with industry professionals and discover new travel destinations and services.
Annual NYU International Hospitality Industry Investment Conference
Date: June 2-4, 2024
Place: New York Marriott Marquis
This prestigious conference gathers leaders in the hospitality industry to discuss investment opportunities, market trends, and strategic developments. Attendees will gain valuable insights from expert panels and have the chance to network with top executives.
Global Travel Marketplace West
Date: June 2-4, 2024
Place: Las Vegas/Henderson, NV
GTM West connects travel suppliers with top-producing travel advisors in a unique format. This event focuses on fostering business relationships through one-on-one meetings, providing a productive environment for networking and deal-making.
ITT Conference
Date: June 3-5, 2024
Place: Halkidiki, Greece
The ITT Conference brings together travel industry professionals for three days of networking, presentations, and discussions. Set against the beautiful backdrop of Halkidiki, this event is a perfect blend of business and leisure.
Proud Experience
Date: June 3-5, 2024
Place: Los Angeles, CA
Proud Experience focuses on the LGBTQ+ travel market, providing a platform for travel brands to connect with buyers and media. The event features workshops, networking sessions, and discussions on how to better serve LGBTQ+ travelers.
Neextt Connect
Date: June 4, 2024
Place: Monterrey
Neextt Connect is a one-day event that brings together travel industry professionals from Latin America. The event focuses on networking, education, and business opportunities, making it a must-attend for those looking to expand their reach in the region.
The Hotel Show Dubai
Date: June 4-6, 2024
Place: Dubai, United Arab Emirates
This major trade show in Dubai showcases the latest in hospitality technology, design, and services. With a wide range of exhibitors, attendees can discover new products, attend educational sessions, and network with industry peers.
The Leisure Show
Date: June 4-6, 2024
Place: Dubai, United Arab Emirates
Held concurrently with The Hotel Show, The Leisure Show focuses on leisure, sports, and wellness. It’s an essential event for those in the leisure industry looking to explore new trends, products, and services.
Global Travel Risk Summit
Date: June 4, 2024
Place: Houston
This summit addresses the critical issues of travel risk management. It brings together experts in security, risk assessment, and crisis management to discuss strategies for ensuring traveler safety.
Lisbon Meetings
Date: June 5-7, 2024
Place: Lisbon, Portugal
The Lisbon Meetings are a series of conferences focusing on various aspects of the travel and tourism industry. With a rich program of sessions and networking opportunities, it’s an ideal event for professionals looking to stay informed and connected.
France Air Expo
Date: June 6-8, 2024
Place: France
France Air Expo is the premier event for general aviation in Europe. It features aircraft displays, industry exhibitors, and educational sessions, making it a key event for aviation professionals and enthusiasts.
Kilifair 2024
Date: June 7-9, 2024
Place: Tanzania
Kilifair is one of East Africa’s largest travel and tourism trade fairs. It brings together tour operators, hoteliers, and other travel professionals to showcase their services and network with potential partners.
20th Annual International Conference on Tourism
Date: June 10-13, 2024
Place: Athens, Greece
Organized by the Athens Institute for Education and Research, this conference covers a broad range of topics in tourism research and practice. It’s an excellent opportunity for academics and practitioners to share knowledge and collaborate.
154th Slot Conference
Date: June 11-13, 2024
Place: Bogotá, Colombia
This conference, organized by IATA, is a key event for airline scheduling and slot management. It provides a platform for airlines and airports to negotiate and optimize their flight schedules.
Hotel And Hospitality Show Africa
Date: June 11-13, 2024
Place: Johannesburg, South Africa
This show brings together hospitality professionals from across Africa to explore the latest trends, technologies, and innovations in the industry. It’s a must-attend for those looking to enhance their business operations and guest experiences.
SAITEX 2024
Date: June 11-13, 2024
Place: Johannesburg, South Africa
SAITEX is Africa’s largest product sourcing expo, featuring a wide range of products and services from various industries, including travel and tourism. It’s an excellent event for networking and discovering new business opportunities.
Bali & Beyond Travel Fair
Date: June 12-14, 2024
Place: Nusa Dua, Bali
This travel fair is a key event for promoting tourism in Bali and Indonesia. It brings together international buyers and Indonesian sellers to foster business relationships and promote the region’s unique travel offerings.
ITE Hong Kong
June 13-16, 2024
Hong Kong Convention & Exhibition Centre
The International Travel Expo (ITE) Hong Kong is a major event for the travel industry in Asia. It features exhibitors from around the world, showcasing destinations, travel services, and technology solutions.
AviaDev
Date: June 19-21, 2024
Place: Windhoek, Namibia
Aviadev focuses on route development in Africa, bringing together airlines, airports, and tourism authorities. The event aims to foster partnerships and discuss strategies for improving air connectivity across the continent.
DRT Show
Date: June 21-23, 2024
Place: Shenzhen, China
The Diving, Resort, and Travel (DRT) Show is a leading event for the diving industry. It features exhibitors from dive resorts, equipment manufacturers, and travel agencies, offering a comprehensive look at the underwater tourism market.
Connections Luxury Seoul
Date: June 23-26, 2024
Place: Seoul, South Korea
This event connects luxury travel buyers with high-end suppliers in a unique format that includes one-on-one meetings and experiential activities. It’s an ideal platform for building relationships in the luxury travel sector.
Lata Expo
Date: June 24-26, 2024
Place: Windsor, Berkshire
Lata Expo is a key event for promoting Latin American travel and tourism. It brings together tour operators, travel agents, and media to showcase the best of Latin America’s travel offerings.
Vinexpo America
Date: June 24-25, 2024
Place: Javits Center, New York
Vinexpo America is a premier wine and spirits trade show, offering a platform for producers and buyers to meet, network, and conduct business. It’s an essential event for those in the beverage and hospitality industries.
The 5th Passenger Loyalty China Summit
Date:June 25-26, 2024
Place: Shanghai, China
This summit focuses on passenger loyalty programs in the aviation industry. It brings together industry leaders to discuss strategies for enhancing customer loyalty and improving the passenger experience.
African Hotel Investment Forum (AHIF)
Date: June 25-27, 2024
Place: Windhoek, Namibia
African Hotel Investment Forum (AHIF) is a leading conference for hotel investment in Africa. It attracts investors, developers, and operators to discuss opportunities and challenges in the African hotel market.
MRO BEER
Date: June 26-27, 2024
Place: Vilnius, Lithuania
This event focuses on maintenance, repair, and overhaul (MRO) in the aviation industry. It brings together MRO providers, airlines, and suppliers to discuss trends and technologies in aircraft maintenance.
TEaMS Europe
Date: June 18-20, 2024
Place: ExCeL London, United Kingdom
TEaMS Europe is a leading event for the travel technology sector. It features exhibitors showcasing the latest tech solutions for travel management, marketing, and operations.
TravelTech Show
Date: June 19-20, 2024
Place: ExCeL London, United Kingdom
This show is dedicated to travel technology innovations, providing a platform for tech companies to present their solutions to travel industry professionals. It’s an essential event for those looking to stay ahead in the fast-evolving tech landscape.
Business Travel Show Europe
Date: June 19-20, 2024
Place: ExCeL London, United Kingdom
This show focuses on business travel management, bringing together corporate travel buyers and suppliers. It offers a comprehensive program of sessions, workshops, and networking opportunities.
MEETINGS
Date:June 19-20, 2024
Place: New Zealand
MEETINGS is a key event for the meetings and events industry in New Zealand. It provides a platform for meeting planners, venues, and suppliers to connect and do business.
Posidonia Exhibitions
Date: June 3-7, 2024
Place: Athens, Greece
Posidonia Exhibitions is a leading maritime event, attracting professionals from the shipping and maritime industries. It features a wide range of exhibitors and a comprehensive conference program.
June 2024 is packed with essential travel trade events that cater to various sectors within the travel and tourism industry. Whether you’re looking to explore new destinations, discover the latest travel technology, or network with industry peers, there’s an event for you. Mark your calendar and start planning your attendance to make the most of these opportunities.
Tags: Tourism industry, Trade event, trade shows, travel industry, travel trade, travel trade events
 Thursday, May 16, 2024
The 2024 TFWA Asia Pacific Exhibition & Conference in Singapore is poised to exceed the visitor numbers of 2019, according to the event’s management committee. Preliminary figures indicate that the final count will surpass previous records. The event saw participation from 234 exhibiting companies, compared to 200 in 2023, occupying 9,700 sqm of floor space, with 75 new or returning exhibitors.
High Delegate Turnout and Meetings
The TFWA Asia Pacific Conference attracted over 1,500 delegates. Additionally, the ONE2ONE meeting service facilitated 1,312 pre-arranged meetings, demonstrating strong industry engagement. The i.lab Asia section featured 15 companies showcasing innovative solutions, further enhancing the event’s comprehensive industry coverage.
Popular Networking Events
Networking events were a highlight, with the Welcome Cocktail drawing 1,181 guests, a record for Singapore. The TFWA Asia Pacific Lounge hosted over 600 guests each evening, and the Singapore Social Club’s ‘full moon party’ welcomed 650 attendees, setting another record for the city.
Industry Data Collaboration Concerns
During the closing press conference, TFWA President Erik Juul-Mortensen emphasized the need for reliable and accessible market data. He highlighted the industry’s reluctance to share data, which hinders market intelligence and credibility. “This data deficit robs us of credibility when we lobby to defend our industry,” Juul-Mortensen stated.
Leadership Changes
This year’s TFWA Asia Pacific Exhibition & Conference marks Erik Juul-Mortensen’s final event as President. He will serve until December, with the election for his successor to be held in Paris. Reflecting on his tenure, Juul-Mortensen expressed his gratitude: “It has been an honour and a pleasure to get to know so many wonderful people and to see not only TFWA grow but the industry too.”
Additionally, Frédéric Garcia-Pelayo announced his retirement from the TFWA Management Committee, marking another significant change in the organization’s leadership.
The 2024 TFWA Asia Pacific Exhibition & Conference has set new records in participation and engagement, underscoring the event’s importance in the travel retail industry. As the conference wraps up, the focus remains on addressing industry challenges and ensuring future growth.
Tags: 2024, Conference, Erik Juul-Mortensen, exhibition, industry data, Singapore, TFWA Asia Pacific, Travel Retail, visitor numbers
 Thursday, May 16, 2024
ASM Global Europe, a renowned leader in venue management, has unveiled its ambitious blueprint to establish four cutting-edge venues across the UK—London, Newcastle Gateshead, Derby, and Southport—by 2027, further cementing its stature as a premier venue operator.
These forthcoming venues, slated to debut between Spring 2025 and Spring 2027, will serve as versatile spaces accommodating a diverse array of events, from exhibitions and congresses to conferences, hospitality functions, and meetings. Additionally, they will introduce substantial new entertainment and consumer event zones, catering to the needs of thousands of live event enthusiasts.
These unveilings, featuring Olympia, London, and The Sage ICC on Newcastle Gateshead’s waterfront, will affirm ASM Global Europe’s status as a global leader in event space provision, boasting a portfolio of 15 venues spanning Aberdeen, Scotland, to London, England. Leveraging its extensive expertise, ASM Global Europe is dedicated to delivering unparalleled event experiences for both consumer and commercial clients, including corporations, associations, non-profits, and charitable organizations.
The four venues in the pipeline are:
Scheduled for launch in 2025, the Becketwell Performance Venue in Derby represents a substantial £45 million initiative set to greatly enhance the city’s cultural and event scene. Boasting 1,000 sqm of exhibition space, a 2,100-seat theater-style auditorium, and the capacity to host banquets for up to 600 guests, it is complemented by 2,500 hotel rooms conveniently situated within a 15-minute radius from an international airport. This dynamic addition is poised to invigorate Derby’s cultural landscape.
Anticipated for 2026, The Sage ICC in Newcastle Gateshead will introduce a world-class facility to the North East of England as part of The Sage’s expansive new development. With over 5,700m2 of flexible exhibition and banquet space, a 900-seat auditorium, 17 conference and meeting rooms, and 6,000 hotel rooms nearby, it will offer seamless connectivity via Central Station and Newcastle International Airport.
Also slated for a 2026 debut, Olympia London will undergo a £1.3 billion transformation into a multifaceted hub for art, culture, entertainment, education, and events. Besides integrating with Olympia’s renowned exhibition spaces, the revamped complex will feature two internationally acclaimed hotels, a state-of-the-art conference center, new meeting rooms, additional exhibition space, and expansive public areas. Notably, Incipio, renowned for its ‘pergola’ rooftop venues, will curate premium dining and drinking experiences across the 14-acre site.
Set to debut in 2026, the Southport Marina Lake Events Centre (MLEC) is poised to transform the current site into a top-tier hub for both business and entertainment, projecting to draw in more than 500,000 visitors each year. Featuring a tailor-made auditorium with seating for up to 1,200 individuals in a theater layout, the center will also boast 1,500 square meters of exhibition space, breakout zones accommodating up to 1,000 participants, and sweeping vistas showcasing the UK’s only permanent water and light spectacle.
ASM Global Europe’s Sales Director – C&E, Zoe Ward comments: “We are excited by the opportunities these four new venues will bring to ASM Global Europe’s portfolio. These venues are not just spaces; they are hubs of innovation and education, designed to host a world-class array of events—from dynamic B2B gatherings to vibrant cultural and entertainment experiences.”
Ward concludes: “This, four venue, expansion is a testament to our commitment to delivering industry leading venues and services that deliver perfectly for organisers and their delegates, whilst enriching the communities in which they are located. As we continue to grow, our focus remains on setting new benchmarks in venue management, ensuring that every event is an exceptional experience for all our clients and guests.”
ASM Global’s European venues encompass:
Tags: ambitious blueprint, ASM Global Europe, four cutting-edge venues across the UK, Newcastle Gateshead, premier venue operator, Southport, Travel Event news, Venue Management, Zoe Ward
 Thursday, May 16, 2024
Travel Meet Asia 2024 sets new record of confirming over 300 Top Indonesian and Southeast Asian Travel Buyers at an exclusive B2B tradeshow in Jakarta.
The region’s premier travel industry event is gearing up for an exceptional edition at the Indonesia Convention Exhibition (ICE) in Jakarta on 3 and 4 July 2024.
With an impressive line-up of exhibitors, speakers and strategic partners such as Agoda, ASITA, ASTINDO, Axcell Travel Destination, Cathay Pacific, Korea Tourism Organization, Royal Caribbean International and many more, the event will bring together global suppliers and over 300 buyers from Indonesia and Southeast Asia.
Berlin/Singapore, 16 May 2024 – Leveraging on Indonesia’s growing outbound travel market, Travel Meet Asia 2024 (TMA) is the exclusive B2B platform for international exhibitors to network, learn and connect with key stakeholders and buyers from the Indonesian Archipelago and beyond.
TMA is proud to announce its diverse and esteemed line-up of exhibitors, demonstrating the global industry’s strong interest in the Indonesian travel market.
Among the key exhibitors are industry giants such as AYANA Hospitality, Bintan Resorts, Czech Tourism Authority, DidaTravel Technology, Frasers Hospitality, Korea Tourism Organization, Meliá Hotels International, Mize, NagaWorld Limited, ONYX Hospitality Group, Singapore Tourism Board, SiteMinder, SUNRATE, and Royal Caribbean International.
Travel Meet Asia 2024 partners with the Association of the Indonesian Tours and Travel Agencies (ASITA) and Indonesian Travel Agents Association (ASTINDO) in inviting key decision makers and travel trade buyers across Indonesia to be hosted in Jakarta for the 2 days networking event.
Exhibitors at the show have access to 2 full days of pre-scheduled appointments exclusively with the buyers.
Additionally, partnerships are inked with Malaysian Association of Tour and Travel Agents (MATTA), and the National Association of Travel Agents Singapore (NATAS) to invite Southeast Asian leading buyers, industry bellwethers and trade delegates for business networking, knowledge sharing and fostering cross-border business ties.
Leading buyer companies, including Axcell Travel Destination, Chan Brothers Travel Indonesia, ERICSSON INDONESIA, G2 Travel, INDO GLOBAL TOUR & TRAVEL, MECA TRAVEL, MG Bedbank, MYDUTA TOUR, Multi Holiday Travel, Smailing Tours, TARA TOUR & TRAVEL among others, have confirmed the attendance of their top decision makers of their outbound departments.
These buyers will be actively engaging with exhibitors to explore new business opportunities and partnerships during the event.
Travel Meet Asia 2024 boasts a powerhouse line-up of distinguished speakers set to tackle the pivotal issues defining the future of the travel industry.
Highlights include:
Regional Market Outlook: Enric Casals Brufau, Regional Vice President, Southeast Asia, Agoda, will provide insights into the trends, strategies and innovations driving the growth of the Southeast Asia travel and tourism industry.
Hotel Leaders’ Panel: Shaping Tomorrow’s Stay: Navigating the Challenges and Opportunities in the Hospitality Industry: Industry leaders, including Norbert Vas, Managing Director, Optimum Hospitality, Rio Kondo, VP Development, Indonesia & Malaysia, Accor, Satria Wei, Director of Hospitality Services, Colliers International Indonesia, Christian Sunjoto, Founder, Nakula Villa Management & Rental, will discuss the challenges and opportunities facing the hospitality sector in shaping the accommodations of tomorrow.
Exploring the Future Landscape of Air Travel in Asia Pacific: Tony Sham, Country Manager Indonesia, Cathay Pacific, will explore the evolving landscape of air travel in the APAC region and strategies for sustainable growth.
C-Suite Talk – Adapting to Change: The Role of Technology in Corporate Travel in Indonesia: Johanes Chang, Founder & CEO, BiztripsEvents will tackle crucial topics such as the role of technology in corporate travel management.
C-Suite Talk – Unlocking Opportunities: Understanding the Dynamics of the Halal Travel Market: Halal tourism is a rapidly growing sector within the global travel and tourism industry.
Industry expert Fazal Bahardee, CEO, Crescentrating & HalalTrip will discuss the dynamics of the halal travel market.
Tags: jakarta, Travel Meet Asia 2024
 Thursday, May 16, 2024
At IMEX 2024, IAEE’s Marsha Flanagan led a panel of industry leaders in a bold discussion about the events industry’s failures and blind spots. They dissected the reasons behind failed events, challenging traditional notions of success and failure.
Understanding Event Failures
The panel introduced the Four Pillars of Failure, a framework mapping common pitfalls:
1. The empathy void: Failing to understand and cater to attendees’ needs.
2. Lack of vision: Repeating stale event formats without innovation.
3. Lack of dialogue: Ignoring insights from other industries and diverse voices.
4. Limited chit-chat-list enterprise: Focusing too narrowly on specific stakeholders.
The discussion highlighted the need for a cultural shift that views failure as a learning opportunity rather than a source of shame. As one panelist noted, “We’re not curing cancer. Let’s reframe and take it down a notch. Failure is just an opportunity to learn and iterate.”
Cultivating a Learning Mindset
To foster this mindset, the panelists emphasized open dialogue, data-driven decision-making, and stepping outside the industry’s echo chamber. An audience member pointed out the difficulty of understanding failures that aren’t trackable, underscoring the importance of transparency.
The panelists encouraged attendees to engage with the Four Pillars of Failure by taking selfies with the posters, sharing them on social media with #IMEX24, and using the diagnostic tool to assess their organizations’ blind spots.
The Path to Event Excellence
The session concluded with a clear message: the path to success in the events industry is paved with lessons from failure. Embracing a culture of transparency, empathy, and continuous improvement allows for transformative experiences.
Event professionals are challenged to confront their blind spots and learn from their failures. As demonstrated by the panelists, the rewards of this journey are worth the risk. The journey to event excellence starts here.
Tags: continuous improvement, cultural shift, empathy, event failures, events industry, Four Pillars of Failure, IAEE, imex, IMEX 2024, innovation, Marsha Flanagan, open dialogue
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