Exploring the luxurious and sustainable retreat of Spain: the grand opening of Zel Costa Brava – The National – The National


As we bid farewell to the gloom of winter and welcome the blossoming beauty of spring, many of you may be yearning for a taste of sunshine, exploration, and resplendent relaxation. With that goal in sight, let us embark on a virtual journey to the exquisite Costa Brava, Spain’s mesmerizing northeastern region that brims with rugged coastlines, charming medieval villages, and tantalizing Catalan cuisine. There’s one more reason to add to this list: the grand opening of Zel Costa Brava in June, 2024.
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Set amidst the stunning landscapes of Costa Brava, Zel, with its thoughtful fusion of modern sophistication and tasteful luxury, is poised to redefine your travel expectations. This charmer of a boutique hotel nestles serenely within a restored 19th-century farmhouse. The charming aesthetics that dating back centuries have been thoughtfully retained, while the infusion of modern luxuries promises to offer a unique and sumptuous escape. Each of the 17 rooms is uniquely designed, offering a bespoke lodging experience which caters to the discerning preferences of every guest.
In addition to providing an idyllic escape, Zel Costa Brava is also just a stone’s throw away from the region’s iconic must-see destinations. Whether your interest lies in exploring the historical richness of Girona, unwinding on the gorgeous beaches of S’Agaró, or delving into the world-class culinary scene of Barcelona, everything is conveniently close, enabling you to curate your own adventure.
In alignment with the global shift toward sustainability, Zel Costa Brava too, has committed itself to environmental stewardship. Recognizing the urgency of implementing sustainable solutions and acknowledging the impact of tourism on the environment, the hotel has introduced numerous eco-friendly practices. The use of recycled materials and locally sourced products, a stringent waste management system, low-energy consumption appliances, and a revolutionary wastewater treatment system exhibit the hotel’s steadfast commitment to sustainability.
In addition to these practices, the hotel has also pledged to maintain the area’s biodiversity by cultivating native vegetation within its outdoor space. Taking a step further, they are also participating in various community-centric initiatives, such as encouraging local traditional craftsmanship and adoption of responsible tourism by the guests, thereby contributing to the socioeconomic development of the region.
Let the anticipated opening of Zel Costa Brava be your call to explore this beautiful region of Spain, possibly even the starting point for your own grand European adventure. Travelling is not just about visiting new places; it is about immersing ourselves into different cultures and experiencing firsthand the richness in diversity that our world has to offer. The hotel’s core ethos that beautifully marries luxury and sustainability mirrors the holistic and responsible approach to travel that I’ve always advocated.
Remember, dear readers, every journey begins with the first step, be it exploring the narrow cobblestoned alleys of Girona, savoring the delectable flavors of traditional Catalan food, or being a part of the thriving local culture and traditions. What matters is not the destination but the enriching experiences we accumulate throughout the journey. I invite you to open your horizons, venture into the unknown, and I promise, you will return, not with souvenirs but with memories, etched forever within the canvas of your heart.
Ava Thompson is a vibrant and adventurous travel writer, who has been captivating audiences with her vivid storytelling and insightful travel tips for nearly a decade. At the age of 29, Ava has already traversed the globe, exploring over 60 countries on six continents. Her passion for discovery and her degree in Cultural Anthropology from the University of California, Berkeley, have fueled her pursuit to uncover the world’s hidden gems and share them with her readers.
Ava’s journey into travel writing began shortly after her graduation, when she embarked on a year-long solo backpacking trip. Her experiences, from the bustling markets of Southeast Asia to the serene landscapes of the Scandinavian fjords, became the foundation of her now-popular travel blog. This platform not only showcased her talent for engaging narrative but also her keen eye for the cultural nuances that make each destination unique.
As the lead travel writer for a major online news outlet, Ava specializes in off-the-beaten-path destinations, sustainable travel practices, and cultural immersion experiences. Her articles are a treasure trove of practical advice, covering everything from budget-friendly itineraries to luxury retreats, always with a focus on traveling respectfully and responsibly.
Beyond her written work, Ava is a sought-after speaker at travel conferences, where she shares her expertise on ethical tourism and the transformative power of travel. She is also deeply involved in various conservation projects, advocating for the protection of natural sites and cultural heritage around the world.
Ava’s infectious enthusiasm for adventure and her commitment to sustainable tourism make her a beloved and inspiring figure in the travel community. Through her stories, she encourages her readers to embrace the unknown, connect with different cultures, and see the world with an open heart and mind.



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