In an age where social media has become a powerful platform for change, Helena Gualinga stands out as a beacon of inspiration, seamlessly blending her roles as an influencer and environmental activist. At the 2024 Rio Web Summit, Elaine Reyes sits down with Gualinga to explore her journey from influencing to advocacy, shedding light on the intersection of lifestyle and activism in the digital age.
With Latin America boasting over 19 million Instagram influencers, Gualinga’s unique approach to leveraging her platform for environmental causes is a testament to social media’s transformative potential. Through captivating content that intertwines elements of lifestyle and activism, she has captivated audiences worldwide, sparking conversations and driving meaningful change.
In their conversation, Gualinga shares insights into her motivations and aspirations, highlighting the importance of using one’s influence for a positive impact. From raising awareness about climate change to advocating for Indigenous rights and environmental conservation, she demonstrates the power of storytelling and digital activism in amplifying marginalized voices and catalyzing collective action.